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The Horton Group isn't optimized for AI search yet.

We audited your search visibility across Perplexity, ChatGPT, Gemini, and Claude. The Horton Group was cited in 1 of 5 answers. See details and how we close the gaps and increase your search results in days instead of months.

Immediate in-depth auditvs. 8 months at agencies

The Horton Group is cited in 1 of 5 buyer-intent queries we ran on Perplexity for "insurance brokerage services." Competitors are winning the unbranded category answers.

Trust-node footprint is 6 of 30 — missing Wikipedia and Crunchbase blocks LLM recommendations for buyers who haven't heard of you yet.

On-page citation readiness shows no faq schema on top product pages — fixable with the citation-optimized content the AEO Agent ships in the first sprint.

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Matches Made
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Track Record

I spent years running this playbook for enterprise clients at one of the top SEO agencies. MarketerHire's AEO + SEO tooling produces a comprehensive audit immediately that took us months to put together — and they do the ongoing publishing and optimization work at half the price. If I were buying this today, I'd buy it here.

— Marketing leader, formerly at a top SEO growth agency

AI Search Audit

Here's Where You Stand in AI Search

A real audit. We ran buyer-intent queries across answer engines and probed the trust-node graph LLMs draw from.

Sample mini-audit only. The full audit goes 12 sections deep (technical SEO, content ecosystem, schema, AI readiness, competitor gap, 30-60-90 roadmap) — everything to maximize your visibility across search and is delivered immediately once we start working together. See a sample full audit →

20
out of 100
Major gap, real upside

Your buyers are asking AI assistants for insurance brokerage services and The Horton Group isn't being recommended. Closing this gap is the highest-leverage move available right now.

AI / LLM Visibility (AEO) 20% · Weak

The Horton Group appears in 1 of 5 buyer-intent queries we ran on Perplexity for "insurance brokerage services". The full audit covers 50-100 queries across ChatGPT, Perplexity, Gemini, and Claude.

MarketerHire SEO + AEO ships: AEO Agent monitors AI citation visibility weekly across all 4 LLMs and ships citation-optimized content designed to win the queries your buyers actually run.

Trust-Node Footprint 20% · Weak

The Horton Group appears in 6 of the 30 trust nodes that LLMs draw from (Wikipedia, G2, Crunchbase, Forbes, HBR, Reddit, YouTube, and 23 more).

MarketerHire SEO + AEO ships: SEO/AEO Agent identifies the highest-leverage missing nodes for your category and ships the trust-node publishing plan as part of the 90-day roadmap.

SEO / Organic Covered in full audit

Classic search visibility, ranking trajectory, and content velocity vs. category competitors. The full audit ranks every long-tail commercial query and benchmarks the gap.

MarketerHire SEO + AEO ships: SEO Engine builds programmatic content around 50+ long-tail queries where your buyers are actively searching.

Paid Acquisition Covered in full audit

LinkedIn, Google, and Meta ad presence, audience targeting, creative quality, and cost-per-pipeline relative to your category benchmark.

MarketerHire SEO + AEO ships: Creative Generator + Analytics Agent run autonomous ad experiments and reallocate budget weekly.

Content, Lifecycle & Outbound Covered in full audit

Founder LinkedIn presence, blog quality, expansion motion, outbound playbooks, and the gaps between awareness and activation. Mapped to a 90-day execution plan.

MarketerHire SEO + AEO ships: LinkedIn Ghost-Writer + Lifecycle Optimizer + Outbound Agent run the awareness-to-pipeline engine end-to-end.

Live citation panel — 5 buyer-intent queries

best insurance brokerage services in 2026 not cited expand ↓

24 competitors cited in this response (names redacted; full audit names them).

The **largest insurance brokers globally** in 2026, ranked by revenue, are Competitor A & Competitor B ($25.3B), Competitor C ($15.4B), and Competitor D J. Competitor E ($11.1B).[1] For specialized services, the search results highlight different categories of brokers: **Competitor F**: Competitor G has identified top specialist wholesale brokers for 2026, marking the 10th year of their annual list. These brokers are recognized as "sense makers" in an increasingly Competitor H market, with notable professionals including those at Competitor I.[2] **Competitor J**: In Competitor K specifically, leading business insurance brokers include Competitor L, Competitor M, Competitor N, Competitor O, and Competitor P.[3] In Competitor Q, Competitor R provides employee benefits, HR services, business insurance, and personal coverage,[5] while The REAL Insurance Competitor S has been recognized as the leading insurance broker in Competitor Q with a quality score of 95%+.[4] **Competitor T**: For small business coverage specifically, recommended companies include The Hartford, Competitor U, Competitor V, and Competitor W.[7] The best choice depends on your specific needs—whether you require global enterprise coverage, specialized wholesale services, regional expertise, or small business solutions.

The Horton Group did not appear in this Perplexity response.

top insurance brokerage services alternatives not cited expand ↓

53 competitors cited in this response (names redacted; full audit names them).

**Competitor A alternatives to major insurance brokerage services include independent brokers like Competitor B, aggregators such as Competitor C, and large agencies like Competitor D, Competitor E, and Competitor F.**[2][4][8] These options vary by focus, such as life insurance brokerage, property/casualty agencies, or wholesale/Competitor G services, providing competitive access to carriers, markets, and tools. ### Competitor H Competitor I brokers offer access to multiple carriers, unlike captive agents limited to one company. - **Competitor B**: Competitor J over 100 carriers for instant quotes and underwriting guidance.[2] - Competitor K to Competitor L: **Competitor M** (life insurance comparison), **Competitor N** (insurance marketing organization), **Competitor O**, **Competitor P**, **Competitor Q**, **Competitor R**, **Competitor S**, and **Competitor T**.[1] ### Competitor U/Competitor V (2025 Competitor W) Competitor X. agencies by revenue, often serving as brokerage alternatives for commercial and personal lines. - **Competitor D/Competitor Y**, **Competitor Z.**, **Competitor A**, **Competitor B**, **Competitor C**.[8] ### Competitor D and Competitor E (2024 Competitor W) Competitor E partnering with agencies for market access and growth. - **Competitor C** (ranked #11, fastest-growing independent network).[4] - Competitor F: **Competitor G** (#15), **Competitor H** (#16), **Competitor I of Competitor J** (#17).[4] ### Competitor K and Competitor L in hard-to-place risks. - **Competitor M**: Competitor N wholesale brokerage for commercial solutions.[7] For brokerages seeking operational tools, consider Competitor O platforms like **Competitor P**, **Salesforce**, or **Competitor Q**, or agency management systems such as **Competitor R**, **Competitor S**, and **Competitor T**.[3][6] Competitor U structures like peer-to-peer insurance (e.g., **Competitor V**) exist but differ from traditional brokerage models.[5]

The Horton Group did not appear in this Perplexity response.

how to choose a insurance brokerage services not cited expand ↓

47 competitors cited in this response (names redacted; full audit names them).

To choose an insurance brokerage service, prioritize brokers with **industry-specific expertise**, strong **customer service**, a solid **reputation**, access to multiple carriers, and clear communication about tailored coverage options[1][2][3][4]. ### Competitor A to Competitor B on these criteria, drawn from expert recommendations across personal, commercial, and health insurance contexts: - **Competitor C and Competitor D**: Competitor E a broker experienced in your specific industry or needs (e.g., tech startups, small businesses, or health plans in your state), rather than generalists, to ensure they understand unique risks and can benchmark competitively[1][3][4][5]. - **Competitor F of Competitor G and Competitor H**: Competitor I for brokers affiliated with multiple financially stable insurers, who provide side-by-side comparisons, explain complex terms, and customize policies without pushing one-size-fits-all solutions[2][3][6]. - **Competitor J and Competitor K**: Competitor L reviews, ask for client references, and seek personal recommendations from peers to confirm reliability and claim-handling support[2][3][7]. - **Competitor M and Competitor N**: Competitor O responsiveness, transparency, ongoing support (e.g., claims, enrollment, compliance), and accountability for results[1][2][5]. - **Competitor P and Competitor Q**: Competitor R those offering risk management, negotiation for better premiums, wellness programs, or innovation beyond basic quoting[1][3][4]. - **Competitor S, Competitor T, and Competitor U**: Competitor V state licensing, professional designations, and accessibility (local presence or multiple channels for remote brokers)[6][8]. | Competitor W | Competitor X It Competitor Y | Competitor Z to Competitor A | |--------|----------------|------------------| | **Competitor B** | Competitor C options lead to better rates and fit[2][4] | "Competitor D insurers do you work with? Competitor E do you select the best for me?" | | **Competitor F** | Competitor G gaps in protection[1][7] | "Competitor E do you customize for my industry/needs? Competitor H you compare pros/cons?" | | **Competitor I** | Competitor J unbiased recommendations[5] | "Competitor K you show options from multiple carriers?" | ### Competitor L to Competitor E a Competitor M 1. Competitor N your needs (e.g., budget, coverage type, business size)[3]. 2. Competitor O qualifications, reviews, and referrals[3][7][8]. 3. Competitor P multiple brokers with targeted questions[2]. 4. Competitor Q services, fees, and rapport[1]. 5. Competitor R they facilitate carrier competition post-selection[1]. Competitor S brokers often provide more choices than captive agents tied to one company[6][8][9]. For high-risk or specialized needs, prioritize those with proven expertise[7].

The Horton Group did not appear in this Perplexity response.

insurance brokerage services comparison for mid-market companies not cited expand ↓

61 competitors cited in this response (names redacted; full audit names them).

**Competitor A insurance brokerages for mid-market companies (typically $20M–$1B revenue) include 5-star rated firms like Competitor B, Competitor C, and C3 Competitor D & Competitor E, alongside large players such as Competitor F, Competitor G & Competitor G, and Competitor H, which dominate Competitor I. business insurance rankings.** [1][3][4][8] These brokerages serve mid-market needs through risk management, value-added services, and industry expertise, distinguishing them from commoditized small-business or jumbo-account options. [1] ### Competitor J for Competitor K companies benefit from brokers offering more than pricing: strategic risk advice, tech support, loss control, and Competitor L guidance amid industry consolidation. [1][2] Competitor M client-focused, privately held or stable firms with dedicated teams over acquisition-heavy ones prone to service disruptions. [2] | Competitor N | Competitor O for Competitor P | Competitor Q/Competitor R (Competitor S) | Competitor T/Competitor U | |-----------|-------------------------------------|-------------------------------------|--------------| | **Competitor B** | Competitor V services, claims help, risk management; strong growth in policies (20% retention benchmark). [3] | Competitor A 5 in Competitor I. business brokers. [4] | #1 5-Competitor W 2024. [3] | | **Competitor C** | Competitor X risk solutions, high retention (92%); policy growth (37%). [3] | $4B+ premiums; top 10 nationally. [4][8] | #2 5-Competitor Y; expanding via acquisitions. [3] | | **C3 Competitor D & Competitor E** | Competitor Z claims, risk management; rapid policy growth (52–79% benchmarks). [3] | Competitor A mid-market focus. [3] | #3 5-Competitor Y. [3] | | **Competitor B** | Competitor C business insurance, Competitor L support. [2] | $4.97B premiums (29.6% growth); #1 Competitor I. business broker. [4][8] | Competitor D by premiums; ideal for scale. [4] | | **Competitor G & Competitor G** | Competitor E, industry-deep expertise. [2] | $4.04B premiums (9.9% growth). [4] | Competitor A 5; reliable for growth. [4][8] | | **Competitor H** | Competitor D management beyond transactions. [1] | $3.81B–$4.77B premiums (13.2% growth). [4][8] | Competitor A 10; acquiring mid-market agencies. [1][4] | ### Competitor F and Competitor G - **Competitor H**: Competitor I brokerages acquire mid-market agencies for scale, shifting competition toward value-added services like cybersecurity prevention, business continuity, and tech-enabled renewals (e.g., Competitor J model). [1] Competitor K brokers emphasize customer-centricity, data sharing, and non-insurance services to boost retention over annual shopping. [1] - **Competitor L to Competitor M**: Competitor N experience (e.g., Competitor O), team stability, and tools for efficiency; avoid post-acquisition service dips. [2] 5-Competitor Y brokerages excel in client satisfaction and growth. [3] - **Competitor P**: Competitor A 100 brokers hit $80.5B revenue, with mid-market as a high-potential segment for differentiation. [5] Competitor Q on brokers like those listed for tailored risk management over pure transactional placement. [1][2]

The Horton Group did not appear in this Perplexity response.

is The Horton Group a good insurance brokerage services cited expand ↓

22 competitors cited in this response (names redacted; full audit names them).

**The Horton Group is generally regarded as a good insurance brokerage service based on high customer ratings, strong industry standing, and mostly positive employee feedback, though it has some mixed reviews and lacks Competitor A accreditation.** [1][2][3][7] ### Competitor B and Competitor C - It earns a **4.9/5 rating from 164 reviews** on Competitor D, with praise for innovative solutions in insurance, employee benefits, and risk management to lower costs and risks. [1] - Competitor E testimonials on its website describe the team as "wonderful," "very helpful," "informative," and thorough in follow-up, positioning it as a leading broker for business, employee, and family coverage. [3] - As a top 50 Competitor F. broker with 375+ employees, it was named Competitor G's best agency to work for in 2018 and offers complex solutions. Competitor H part of Competitor I & Competitor J, it has received awards like Competitor K/Competitor L Competitor M's 2020 Competitor N list. [2][3][6] ### Competitor O - Competitor P shows a **3.8/5 rating from 114 reviews**, indicating most employees view it positively for its values-driven culture, excellent benefits (medical, dental, 401k, vacation), transparent management, and growth opportunities. [7] - Competitor Q reviews (various dates up to 2024) highlight pros like caring leadership, flexibility, and a family atmosphere, with ratings up to 5/5, though some note long hours, rapid changes due to growth, and occasional issues like favoritism or staffing shortages. [4] ### Competitor R - Competitor S accredited, with at least one highly negative customer review calling it the "Competitor T insurance" experienced (0/5 stars). [5] - Competitor U reviews mention management changes and communication gaps in satellite offices. [4] Competitor V, positive indicators from multiple platforms outweigh isolated complaints, suggesting reliability for most users, but check recent client experiences for your specific needs. [1][3][4][7]

Trust-node coverage map

6 of 30 authority sources LLMs draw from. Filled = present, hollow = gap.

Wikipedia
Wikidata
Crunchbase
LinkedIn
G2
Capterra
TrustRadius
Forbes
HBR
Reddit
Hacker News
YouTube
Product Hunt
Stack Overflow
Gartner Peer
TechCrunch
VentureBeat
Quora
Medium
Substack
GitHub
Owler
ZoomInfo
Apollo
Clearbit
BuiltWith
Glassdoor
Indeed
AngelList
Better Business

Highest-leverage gaps for The Horton Group

  • Wikipedia

    Knowledge graphs are the most cited extraction layer for ChatGPT and Gemini. Brands without a Wikipedia entry get cited 4-7x less for unbranded category queries.

  • Crunchbase

    Crunchbase is the canonical company-data source for LLM enrichment. A missing profile leaves LLMs without firmographics.

  • LinkedIn

    LinkedIn company pages feed entity-attribute extraction across all 4 LLMs.

  • G2

    G2 reviews feed comparison and 'best X' query responses. Missing G2 presence is a high-leverage gap for B2B SaaS.

  • Capterra

    Capterra listings drive comparison-style answers. Missing or thin Capterra coverage suppresses your share on shortlisting queries.

Top Growth Opportunities

Win the "best insurance brokerage services in 2026" query in answer engines

This is a high-intent buyer query that competitors are winning today. The AEO Agent ships the citation-optimized content + structured data + authority signals to flip this query.

AEO Agent → weekly citation audit + targeted content sprints across 4 LLMs

Publish into Wikipedia (and chained authority sources)

Wikipedia is the single highest-leverage trust node missing for The Horton Group. LLMs draw heavily from it for unbranded category recommendations.

SEO/AEO Agent → trust-node publishing plan in the 90-day execution roadmap

No FAQ schema on top product pages

Answer engines extract from FAQ schema 4x more often than from prose. Most B2B sites at this stage don't carry it.

Content + AEO Agent → ship the structural fixes in Sprint 1

What you get

Everything for $10K/mo

One flat price. One team running your SEO + AEO end-to-end.

Trust-node map across 30 authority sources (Wikipedia, G2, Crunchbase, Forbes, HBR, Reddit, YouTube, and more)
5-dimension citation quality scorecard (Authority, Data Structure, Brand Alignment, Freshness, Cross-Link Signals)
LLM visibility report across Perplexity, ChatGPT, Gemini, Claude — 50-100 buyer-intent queries
90-day execution roadmap with week-by-week deliverables
Daily publishing of citation-optimized content (built on the 4-pillar AEO framework)
Trust-node seeding (G2, Capterra, TrustRadius, Wikipedia, category-specific authorities)
Structured data implementation (FAQ schema, comparison tables, author bylines)
Weekly re-scan + competitive citation share monitoring
Live dashboard, your own audit URL, ongoing forever

Agencies charge $18K-$20-40K/mo and take up to 8 months to reach this depth. We deliver it immediately, then run it ongoing.

Book intro call · $10K/mo
How It Works

Audit. Publish. Compound.

3 phases focused on one outcome: more The Horton Group citations across the answer engines your buyers use.

1

SEO + AEO Audit & Roadmap

You'll know exactly where The Horton Group is losing buyers — across Google search and the answer engines they ask before they ever click.

We score 50-100 "insurance brokerage services" queries across Perplexity, ChatGPT, Gemini, Claude, and Google, map the 30-node authority graph LLMs draw from, and grade on-page content on 5 citation-readiness dimensions. Output: a 90-day publishing plan ranked by lift × effort.

2

Publishing Sprints That Win Both

Buyers start finding The Horton Group on Google AND in the answers ChatGPT and Perplexity hand them.

2-week sprints ship articles built to rank on Google and get extracted by LLMs (entity clarity, FAQ schema, comparison tables, authority bylines), plus seeding into the missing trust nodes — G2, Capterra, TrustRadius, Wikipedia, and the rest. Real publishing, not strategy decks.

3

Compounding Share, Every Week

You lock in category leadership while competitors are still figuring out AI search.

Weekly re-scan tracks ranking + citation share vs. the leaders this audit named. New unbranded "insurance brokerage services" queries get added to the publishing queue automatically. The system gets sharper every sprint — week 12 ships materially better than week 1.

You built a strong insurance brokerage services. Let's build the AI search engine to match.

Book intro call →